OMNI LABS
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Omni Labs, the growth laboratory for ambitious brands

The growth laboratory for ambitious brands.

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5stage lab method
A/Balways in test
1connected growth system
A glass laboratory beaker holding Omni Labs' glowing growth formula

Growth meets science

Omni Labs blends brand clarity, conversion-focused websites, funnels and campaigns into one system — designed, tested and measured until it compounds.

See the experiments ↓
The Omni Labs marketing team reviewing brand and funnel experiments in their growth lab

Growth isn’t guesswork

Most marketing fails the same way: a rebrand here, some ads there, a website nobody measured. Activity without a hypothesis.

We treat growth like lab work: every brand decision, page and campaign is designed against a hypothesis, tested on real audiences, measured honestly, and improved until it compounds.

Five formulas · lights down, formula on

Growth, built the way you need it. What’s your experiment?

Five formulas, each one a fix for a way growth leaks. Run one on its own or run the whole lab. Every formula feeds the same result: a brand that sells for you.

  • FRM-01

    Clarity

    Clarity, engineered

    Your visitors decide in seconds, and right now most of them leave unsure what you do. We use the StoryBrand framework to rebuild your message around the one thing your customer actually wants, so the value lands before they scroll away.

    Positioning & message hierarchy

    Visual identity system

    Voice & story

  • FRM-02

    Craft

    Craft that converts

    A site that looks good but sells nothing is just an expensive brochure. We design the brand and the build to carry your message and move a ready buyer to act, so the work you paid for earns its keep.

    Site strategy & architecture

    Design & build

    Conversion-led copy

  • FRM-03

    Visibility

    Built to be found

    Your best customers are searching right now, in Google and increasingly in AI answers. We architect your site so both find you, understand you, and put you in front of the person already looking.

    SEO & AEO architecture

    Answer-ready, structured content

    Tracking & dashboards

  • FRM-04

    Velocity

    Speed without shortcuts

    One good idea shouldn’t take a month to reach your audience. We turn a single message into a full campaign with AI-assisted content and automation, so you show up everywhere without losing your voice.

    AI-powered content systems

    Email sequences & automation

    Campaigns from one idea

  • FRM-05

    Proof

    Proof in the portfolio

    You shouldn’t have to take a growth promise on faith. We show the work, the tests, and the outcomes: real results for clients who bet on us and won, so you can decide on evidence, not adjectives.

    Real client work, no invented numbers

    A/B tested, not guessed

    Outcomes you can measure

Five formulas. One brand your customers finally get, and choose.

Witness statements

Signed by the people who ran the experiment.

CLIENT FILE · EXP-009

“We stopped explaining ourselves in every email. The site finally says what I could never fit into words, and the right clients arrive already convinced.”

Portrait of Rob Shaw of Third Revolution Projects Rob Shaw Third Revolution Projects
CLIENT FILE · EXP-016

“They treated our pipeline like an experiment, not a mood board. Every decision came back with a reason attached, and then with a result.”

Portrait of David Slone of Luxe Dream Garage David Slone Luxe Dream Garage
CLIENT FILE · EXP-021

“The brand finally feels like the room my clients sit in. I stopped apologising for my website; now it books the calls for me.”

Portrait of Kelly Phinn, positive psychology coach Kelly Phinn Positive psychology coach
A lab-coated marketer pinning a rising results chart to the lab wall beside labeled specimen vials

LAB PROTOCOL Ω-01

Every claim, measured

Same brief. Different results.

What you get

Omni Labs

Typical agency

Strategy before design

Yes ✕

Decisions from data, not opinions

Yes ✕

One connected system, not silos

Yes ✕

Something in test every month

Yes ✕

Reports in revenue, not impressions

Yes ✕

Senior team, hands-on

Yes ✕

Lab protocol

The method behind every result.

Five stages, run in a loop, not a one-off project that ends at launch.

  1. 01

    Diagnose

    Audit the brand, site, funnel, and numbers. Find where growth is actually leaking.

  2. 02

    Formulate

    Turn findings into hypotheses: what to fix first, and what result to expect.

  3. 03

    Build

    Ship the fix (message, page, funnel, or campaign) built to be measurable.

  4. 04

    Test

    Put it in front of real audiences. Let the data argue, not the room.

  5. 05

    Optimize

    Scale what works, retire what doesn’t, feed the learnings back into the loop.

Then the loop restarts — optimize feeds the next diagnosis. That’s how growth compounds.

Results from the lab

Experiments that left the lab.

One client, one problem, one hypothesis, and what the test proved. Read them like lab files, because that’s how we run them.

Brand identity and website system flat lay for Third Revolution Projects EXP-009

Third Revolution Projects

Planning, sustainability & development · UK

Brand & messagingWebsite
Problem
Former planning officials with serious regulatory firepower, but a message that read process-first. The visionary developers they serve couldn’t see themselves in it.
Hypothesis
Make the developer the hero, the regulatory maze the villain, and the firm the guide with a four-step plan. The right clients recognise themselves in one screen.
Intervention
Full StoryBrand messaging system (brand deep dive, one-liner, messaging guide, four-step plan) designed and built into a new Webflow site with one next step: “Schedule a call”.
Result
Qualified enquiries up 40% on the new site. Prospects arrive pre-sold, already naming the service they need.
Paid social creative system flat lay for Luxe Dream Garage EXP-016

Luxe Dream Garage

Luxury car condos · Sarasota, Florida

Paid socialCreative system
Problem
A pre-construction sale with a long decision cycle, and a paid-social pipeline that needed fresh creative every week, not one hero ad slowly fatiguing.
Hypothesis
Map every buyer angle (protection, community, legacy, investment) to its own creative, and let a testing calendar decide what runs. Not gut feel.
Intervention
A 90-day Meta creative stockpile: statics, carousels, brand film and UGC, a full copy bank, and a 13-week testing protocol.
Result
Under $50 a lead for a high-ticket offer, cycle after cycle. The reservation target that secured funding: hit.
Brand identity system flat lay for Kelly Phinn positive psychology coaching EXP-021

Kelly Phinn

Positive psychology coaching · 1:1 practice

Brand identityWebsite
Problem
A qualified coach whose practice ran on referrals, with a brand that didn’t look like the transformation she was selling. Strangers scrolled past.
Hypothesis
If the brand carries the warmth of the coaching room and the site asks for exactly one thing, a free call, cold visitors start the journey referrals always did.
Intervention
Identity from scratch: flowing-hair-and-leaves mark, palette, type, plus a StoryBrand site built around “Book a free call”.
Result
Cold traffic converting into clients inside the first 40 days. Pipeline full, practice at capacity.

Three files from the lab archive: every engagement gets exactly this treatment. More land here as experiments clear their NDAs.

The Omni Labs team celebrating results night in lab coats, party wigs and novelty glasses

THE LAB CREW

Hands-on, every experiment

Behind the lab

You run the business. We run the experiments.

Omni Labs is a small, senior team: strategic where it counts, hands-on where it matters. No account-manager relay, no junior handoffs. Founder Jon Moss, trained and certified in the StoryBrand methodology, leads every engagement: the person who diagnoses your growth problem is the person who builds and tests the fix.

And because we’re commercially minded first, every experiment is judged the way you judge it: did it move revenue?

Strategy is a craft, not a slide deck Ship, measure, then argue Your revenue is the KPI

Free diagnostic · 2 minutes

How clear is your brand?Get your clarity score.

Answer six questions honestly. See your score, where the gaps are, and get the fixes, straight to your inbox.

Live reading

— / 100

Awaiting sample

Your reading appears here as you answer.

Lab notes / Q&A

The burning questions.

Everything people usually ask on a first call, answered before you book one.

What exactly does Omni Labs do?

We design and run the full growth system for service businesses: brand clarity and messaging, conversion-focused websites, funnels and lead generation, digital campaigns, and the nurture and measurement infrastructure that ties it together. One team, one connected system, not six disconnected vendors.

Who is this for?

Established businesses with a real offer and real customers: founders and teams who have outgrown “post and hope” marketing and want growth they can plan, measure, and repeat. If you’re pre-product or just want a logo, we’re probably not the right lab.

Why “Labs”? What does the experiment framing actually mean?

It means we don’t bet your budget on opinions. Every engagement runs on hypotheses: we predict what will move the needle, build it, test it against real audiences, and keep only what proves itself. You see the reasoning and the results, not just deliverables.

How do you approach brand messaging?

We build your message like a story your customer already stars in: they're the hero, your brand is the guide, and every page gives them one clear next step. We draw on the StoryBrand methodology and the wider craft of narrative-driven copywriting, then design, build, and test the website, funnel, and campaigns that put the story to work.

Do you do one-off projects, or only ongoing work?

Both. Many clients start with a single experiment, a brand clarity sprint or a website rebuild, and expand into the full lab once the first results land. Ongoing optimization is where growth compounds, but it’s never forced.

How long until we see results?

Foundations (clarity, site, funnel) typically take 4–8 weeks to build. Signals from live tests start arriving within weeks of launch. Compounding results come from the loop of test, learn, scale over the following months. We’ll never promise a specific number before we’ve diagnosed anything.

How do we start?

Book a discovery call, or take the clarity scorecard above. Either way, the first step is the same: a diagnosis of where your brand, website, and pipeline are leaking, and a hypothesis about what to fix first.

Final observation

Your next breakthrough won’t find itself.

Bring us the growth problem. We’ll bring the hypotheses, the build, the tests, and the numbers to prove what worked.

Book the call
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